On January 21, 2013, 15-year-old Hadiya Pendleton marched in President Obama’s second inaugural parade. One week later, she was shot and killed on a Chicago playground. Her friends commemorated her life by wearing orange, the color hunters wear in the woods to protect themselves and others.
We create in orange to honor the memory of Hadiya – and Evelyn, Mike, William, Katherine, Cynthia, Hallie – and hundreds of thousands more.
We create in orange to support survivors and families.
We create in orange to inspire systemic change.
We create in orange because we are spitfire, rebirth, and above all, love.